Sunshine Communications
Sunshine Communications

Strategic communications for businesses, nonprofits and public agencies in Washington State

Whether your organization is navigating crisis or growth, you need a clear picture of where you’re going. Sunshine Communications is your partner in defining your goals and the path that will take you there.

What We Do

Every organization ultimately relies on good connections with the right audiences. We help you identify your key audiences — customers, stakeholders, or employees — and engage them with integrity.

Strategy

Frankly, not everything is worth the effort. We push past the “corporate lingo word bin” to define what makes your organization unique and powerful. A clear articulation of your business goals will allow you to focus on the work that will make a real difference.

Message

It’s not easy to find the right words– especially about new ideas or technical information. We bring expertise developing relatable messages about complex topics. We also produce the content you need to spread those ideas: fact sheets, reports, brochures and persuasive editorial pieces.​

Train and Coach

All organizations need their executives, board members and staff to be effective ambassadors. Don’t wait for a media disaster to teach people to carry your message. We provide media, message and presentation training so everyone can tell your organizational story at any time. That support doesn’t end when the training day does. Continued coaching helps leaders stay relaxed, focused and on-message.

Engage

Whether you want to engage reporters, stakeholders or staff, we can help. In addition to developing your message, planning the approach, and developing materials, Sunshine can work directly with your audiences to advance your goals. Real engagement is not a one-way street, and our experience in broad-based coalitions and on political campaigns helps ensure that everyone’s voice is heard.

What People Say About Us

Latest Posts

Do not mess with female reporters, even if they smile nice

These women. These badass, compassionate, tough, truth-telling, tenacious, loving women. My god! If you want to find out what happens in a place over 20 years, have lunch with newspaper…

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Values Cost Something: Winter Solstice 2023

Congratulations! We have nearly completed a 365-day crash course about life on Earth.…

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Healthcare policy (from no expert at all)

They may only invite me because I occasionally swear, but I'm still…

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woman at community meeting

Everything Old is New Again: Tools for PHD Engagement

I was lucky enough to host a panel for the Association of…

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